The show must go on... digitally. Fashion Week 2020 Show Update
New York City, NY July 17th, 2020: Despite COVID-19 fears, New York Fashion Week remains on schedule for this September 2020 with limited shows. According to the Council of Fashion Designers of America and New York Fashion Week, the shows will remain on schedule until further notice. But as of today, they have not been cancelled.
A Message from the CFDA
The CFDA has been carefully following the developments of COVID-19, while providing information and resources to help the industry move forward during this most challenging time. We are mindful of the global impact this pandemic has had on our day-to-day lives, our businesses and our people. The CFDA remains respectful of everyone’s priorities during this time. First and foremost protecting the health and well-being of our teams and ourselves, and stabilizing business operations. With that in mind, the CFDA is currently reviewing all upcoming important dates including New York Fashion Week and market dates. Keep checking back here for updates and subscribe to the CFDA Weekly Newsletter for more information and news. We wish you health and wellness during this time.
As of today, the agency is offering limited shows to its members that are on a first come, first serve basis. Some events are FREE for members while others require a small fee to enter at the door.
OFFICIAL NOTICE FROM THE CFDA:
New York Fashion Week is shrinking.
The Council of Fashion Designers of America will cut back the number of days designated for the spring shows in September to three.
On its calendar, the dates are still listed as Sept. 11 to 16. But in a notice sent to members and obtained by WWD, the spring shows will now run Sept. 14 to 16. If there is enough demand, the CFDA said, Sept. 17 will be added as a supplemental day.
The group stressed that the shortened calendar will be for the September shows only and no decision has been made for pre-fall 2021 or beyond.
In its notice, the CFDA said the shorter calendar came about as a result of the “changes we have seen from live events to digital activations, and awareness of city regulations to protect the health and well-being of everyone.”
NYFW will be digital:
Reached for comment, Mark Beckham, vice president of marketing and events for CFDA, said the group will be launching a digital platform shortly that is expected to meet the needs of designers who have historically shown on the official schedule.
He also addressed the shortened week, adding that because no live shows with audiences are expected to be staged in September, “we can fit the same amount of shows in to three days because of no need for travel time in between the shows. The three days of shows is only for this season as a result of COVID-19.” He also acknowledged that the impact of the pandemic on production and budgets “may cause some designers to skip this season.”
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